Hei whakaahua i tētahi kaupapa, i tētahi rangatohe, i tētahi hinonga rānei ka takea mai i te iwi, i te hapori tonu, ko rātou hoki ngā ringa whakahaere.
To describe an initiative, a movement or an enterprise which emanates from the people, from the community. These people also maintain its ongoing management.
pū - originate
harakeke - flax
pū harakeke - flax bush