Hei whakaahua i ngā momo pūmanawa he māmā, he arorau te whakamahi. Ehara i te mea me nui ngā tohutohu hei whai mā te kaiwhakamahi, engari mā te whai noa i tā te ihu, e tutuki ai te whakamahinga o te pūmanawa.
To describe types of software that are easy and logical to use. The user does not require extensive instructions, but rather, they are able to use the software by 'following their nose'.
atamai - be knowing