He tikanga mō te utu pānui hokohoko i tētahi paetukutuku. Ina pāwhiria te pānui hokohoko e tētahi kaitoro ki taua paetukutuku, ka utua e te rōpū nāna te pānui hokohoko. Ki te kore e pāwhiria, kāore e utua.
A method of payment for advertising on a website. If an advertisement is clicked by a visitor to that website, it generates a payment by the organisation who is advertising. If the advertisment is not clicked, there is no payment.