Ko tā tēnei momo kupu, he tohu, he whakaingoa rānei i tētahi mea. Mēnā he ingoa tangata, he ingoa wāhi, he ingoa rānei o tētahi rōpū, ka kīia ērā he tūmoko. He pūmatua te pū tuatahi o tētahi tūmoko.
A word which denotes or names something. Names of people, places and groups are referred to as proper nouns. Proper nouns are spelt with the first letter capitalised.