Ko tā te tangata mahi ki te āta pupuri i tētahi mea ki tōna pūmahara. Mēnā he āhuatanga auau ka rangona, ka kitea, ka whakamahia rānei, pērā i tētahi nama waea, i ngā kupu rānei o tētahi waiata, he māmā te whakamaumahara ki ērā.
Actively committing something to memory. Something that is heard, seen or used frequently such as a phone number or the words of a song will be memorised easily.
Ko tana mahi kāinga, he whakamaumahara i ngā kupu o te waiata.
He aha ētahi rautaki whakamaumahara i ngā meka whakareatanga matua?
He autaia ana pūkenga whakamaumahara, he ngawari noa iho tana ako i ngā kupu o tētahi waiata hou, ko te whakaaro tuatini pea te wāhi e ngoikore tonu ana.