Ko te kohikohi me te tātari raraunga e hāngai ana ki ngā hiahia o ngā kiritaki, o ngā kaihoko i tētahi rawa. Mā te rangahau tauhokohoko e mōhio ai te kaiwhakaputa me pēhea e ngata ai ngā hiahia o ngā kaihoko, me pēhea hoki e piki ai te moni hua.
The collection and analysis of data focused on the needs and preferences of consumers and the purchasers of products. Market research informs the producer about how to satisfy the purchaser and increase their profits.
Ko ngā hua o te rangahau tauhokohoko e mea ana he nui rawa te utu mō te nuinga o ngā kaihoko.
Ka whakahaerehia tētahi rangahau tauhokohoko kia mōhiotia ai ngā tāwara aihikirīmi e tino paingia ana.
He ara hou ka hua ake i te rangahau tauhokohoko hei whaitanga mā tōna pakihi.