He rerenga rangi rōreka, he ūngeri rānei, ka pūruatia i roto i tētahi titonga puoro, ā, ka noho ki te pūmahara o te kaiwhakarongo. He nui te rangona o te puringa i ngā titonga arotini o ēnei rā.
A melodic phrase or rhythm which is repeated in a musical composition, and is memorable for the listener. Hooks are a common device in contemporary pop compositions.