Ko te kaiwhakahaere auaha o ngā momo whakaaturanga, pērā i te whakaari, i te kiriata me te kanikani. Kei a ia te mana ki te tohu i ngā kiriwhakaari, i ngā ringa puoro, i ngā kaikanikani me ngā tāngata tautoko pērā i ngā pūkenga oro me ngā pūkenga rama. Māna e whakatinana te kaupapa me te iho o te whakaaturanga, arā, te taha auaha, te taha ōkiko hoki. Mā te ringatohu e whakakotahi ngā tāngata katoa e whai wāhi mai ana ki te whakaaturanga, kia ngātahi te ‘hoe i te waka’. He wā anō māna e whakahau, e akiaki, e arohaehae, e whakatikatika ngā mahi.
The creative leader of a production such as a play, a film or a dance show. They have control to direct the actors, musicians, dancers and others involved, such as lighting and audio technicians. The director implements the intent and essence of the production, both the creative and tangible aspects. The director must combine all those involved in a production to work in a united way. At times they will exhort, encourage, critique, and correct what is being done.