Ko te kaiwhakahaere auaha o ngā momo whakaaturanga, pērā i te whakaari, te kiriata me te kanikani. Kei a ia te mana ki te tohu i ngā kiriwhakaari, ngā ringa puoro, ngā kaikanikani me ngā tāngata tautoko pērā i ngā pūkenga oro me ngā pūkenga rama. Māna e whakatinana te kaupapa me te iho o te whakaaturanga - te taha auaha, te taha ōkiko hoki. Mā te ringatohu e whakakotahi ngā tāngata katoa e whai wāhi mai ana ki te whakaaturanga, kia ngātahi te ‘hoe i te waka’. He wā anō māna e whakahau, e akiaki, e arohaehae, e whakatikatika ngā mahi.
The creative leader of a production such as a play, a film or a dance show. They have control to direct the actors, musicians, dancers and others involved, such as lighting and audio technicians. The director implements the intent and essence of the production - both the creative and tangible aspects. The director must combine all those involved in a production to work in a united way. At times they will exhort, encourage, critique, and correct what is being done.